5% Off
Pre-order Basis

115,999.00 110,199.00

In Stock
  • Sony E-mount Lenses
  • Back-illuminated 24.2 MP12 full-frame sensor
  • Wider, faster, more steadfast AF Performance
  • Enhanced operability for continuous shooting
  • Up to 10fps with AF/AE tracking
  • Longer battery life to shoot for more professional lengths
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Perfection for all. Everything you need.
Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Gain Control of Expressive Freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.

Rendering Scenes in Realistic Detail
A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly Developed Sensor, Evolved Image Processor – the latest technology achieves stunning processing speed.

A new version of the 24.2-megapixel5 Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster6 and a data processing capability that is 1.8 times higher6.

Reducing Noise in High-resolution Images – up to 1.5-stop improvement6 in image quality.

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.

4D FOCUS—AF Performance Evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

Eye AF Revolutionizes Portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.


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